SMEAL WIKI

Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands

Sara Loughran Dommer, Vanitha Swaminathan, Rohini Ahluwalia
Year2013
VenueJournal of Consumer Research
Typearticle
Citations97
DOI10.1086/671763
OpenAlexW2108079269

Topics

Death Anxiety and Social ExclusionBelongingnessTastePsychologyInclusion (mineral)Social psychology