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OpenAlex concept - C8868529
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OpenAlex
C8868529
Smeal faculty
Courtney Szocs
- score 0.7
Sara Loughran Dommer
- score 0.6
Papers
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
(2013)
- cites 97
Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception
(2019)
- cites 58