Brand equity

Field
Subfield
Domain
OpenAlex	C205971072

Smeal faculty

• Sara Loughran Dommer - score 1.0
• Arvind Rangaswamy - score 0.9
• Karl A. Muller - score 0.7

Papers

• Brand equity and the extendibility of brand names (1993) - cites 362
• Spillover effects of ingredient branded strategies on brand choice: A field study (2011) - cites 70
• An Examination of the Voluntary Recognition of Acquired Brand Names in the United Kingdom (1998) - cites 9
• Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study (2012) - cites 1