SMEAL WIKI

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg, Gerald J. Gorn
Year1987
VenueJournal of Consumer Research
Typearticle
Citations506
DOI10.1086/209122
OpenAlexW2032450941

Topics

Consumer Behavior in Brand Consumption and IdentificationPsychologyAffect (linguistics)MoodRecallAdvertising