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Some Unintended Consequences of TV Advertising to Children

Marvin E. Goldberg, Gerald J. Gorn
Year1978
VenueJournal of Consumer Research
Typearticle
Citations157
DOI10.1086/208710
OpenAlexW2074840560

Topics

Aesthetic Perception and AnalysisUnintended consequencesAdvertisingLibrary sciencePsychologyPolitical science