SMEAL WIKI

Hans Baumgartner

Marketing - Emeritus

Department	Marketing
Position	Emeritus
PSU profile	https://directory.smeal.psu.edu/jxb14
OpenAlex	A5109391910
Works (OpenAlex)	189
Citations	18445
h-index	46
Match confidence	high

Top works

Assessing Measurement Invariance in Cross‐National Consumer Research (1998) - Journal of Consumer Research - cites: 4683
Response Styles in Marketing Research: A Cross-National Investigation (2001) - Journal of Marketing Research - cites: 1231
Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing (2004) - Marketing Science - cites: 1203
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017) - Journal of the Academy of Marketing Science - cites: 1005
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992) - Journal of Consumer Research - cites: 709
Exploratory consumer buying behavior: Conceptualization and measurement (1996) - International Journal of Research in Marketing - cites: 584
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003) - Journal of Marketing - cites: 504
A means-end chain approach to consumer goal structures (1995) - International Journal of Research in Marketing - cites: 501
On the use of structural equation models for marketing modeling (2000) - International Journal of Research in Marketing - cites: 446
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage (1992) - Journal of Consumer Research - cites: 439
Socially Desirable Response Tendencies in Survey Research (2010) - Journal of Marketing Research - cites: 430
The Role of Consumption Emotions in the Satisfaction Response (2002) - Journal of Consumer Psychology - cites: 411
Coping With Negative Emotions in Purchase‐Related Situations (2004) - Journal of Consumer Psychology - cites: 388
Misresponse to Reversed and Negated Items in Surveys: A Review (2012) - Journal of Marketing Research - cites: 387
Reversed item bias: An integrative model. (2013) - Psychological Methods - cites: 370
The biasing effect of common method variance: some clarifications (2021) - Journal of the Academy of Marketing Science - cites: 270
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation (2008) - Journal of Marketing Research - cites: 270
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments (1997) - Journal of Marketing Research - cites: 265
Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen (1995) - Marketing ZFP - cites: 264
Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level (1995) - International Journal of Research in Marketing - cites: 243
Toward a Personology of the Consumer: Figure 1 (2002) - Journal of Consumer Research - cites: 241
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective (1993) - Journal of Marketing Research - cites: 216
Who Talks to Whom? Intra- and Interdisciplinary Communication of Economics Journals (2002) - Journal of Economic Literature - cites: 215
Remembrance of Things Past: Music, Autobiographical Memory, and Emotion (1992) - ACR North American Advances - cites: 203
Who Talks to Whom? Intra- and Interdisciplinary Communication of Economics Journals (2002) - Journal of Economic Literature - cites: 202

Topics

PsychologyConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyConceptualizationAcquiescenceScale (ratio)Cultural Differences and ValuesConstruct (python library)Perspective (graphical)MarketingMarketing researchAutobiographical memorySocial psychologyNomological networkAction (physics)