Marketing research

Field
Subfield
Domain
OpenAlex	C48891531

Smeal faculty

• Hans Baumgartner - score 1.7
• Arvind Rangaswamy - score 1.0
• Gary L. Lilien - score 0.9
• Marvin E. Goldberg - score 0.5

Papers

• Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017) - cites 1005
• The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003) - cites 504
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses (2002) - cites 325
• Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation (2008) - cites 270
• Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2000) - cites 211
• Social Marketing: Are We Fiddling While Rome Burns? (1995) - cites 119
• Developing Marketing Expert Systems: An Application to International Negotiations (1989) - cites 97