SMEAL WIKI

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

R. Fildes, Rodrigo Ventura, Gary L. Lilien, Arvind Rangaswamy
Year2000
VenueJournal of the Operational Research Society
Typearticle
Citations211
DOI10.2307/253979
OpenAlexW2066592440

Topics

Management and Marketing EducationMarketingPurchasingProject managementMarketing researchInformation technology