SMEAL WIKI
Home
Network graph
Departments
Topics
Papers
Management and Marketing Education
OpenAlex topic - T12671
Field
Business, Management and Accounting
Subfield
Management of Technology and Innovation
Domain
Social Sciences
OpenAlex
T12671
Smeal faculty
Arvind Rangaswamy
- score 2.0
Albert A. Vicere
- score 2.0
Hans Baumgartner
- score 1.0
Sara Loughran Dommer
- score 1.0
Gary L. Lilien
- score 1.0
Papers
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time
(2003)
- cites 504
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
(2000)
- cites 211
Principles of Marketing Engineering
(2007)
- cites 71
Universities as Providers of Executive Education
(1990)
- cites 3
The Role of Higher Education in Corporate Executive Development
(1981)
- cites 2
My Louis Vuitton Bag From Ebay Is Definitely Genuine: Closing the Self-Discrepancy Gap Through Self-Deception With Brands
(2014)
- cites 1