Management and Marketing Education

Field	Business, Management and Accounting
Subfield	Management of Technology and Innovation
Domain	Social Sciences
OpenAlex	T12671

Smeal faculty

• Arvind Rangaswamy - score 2.0
• Albert A. Vicere - score 2.0
• Hans Baumgartner - score 1.0
• Sara Loughran Dommer - score 1.0
• Gary L. Lilien - score 1.0

Papers

• The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003) - cites 504
• Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2000) - cites 211
• Principles of Marketing Engineering (2007) - cites 71
• Universities as Providers of Executive Education (1990) - cites 3
• The Role of Higher Education in Corporate Executive Development (1981) - cites 2
• My Louis Vuitton Bag From Ebay Is Definitely Genuine: Closing the Self-Discrepancy Gap Through Self-Deception With Brands (2014) - cites 1