SMEAL WIKI

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G. de Jong, J.B.E.M. Steenkamp, Jean‐Paul Fox, Hans Baumgartner
Year2008
VenueJournal of Marketing Research
Typearticle
Citations270
DOI10.1509/jmkr.45.1.104
OpenAlexW2018126168

Topics

Cultural Differences and ValuesMeasure (data warehouse)Item response theoryStyle (visual arts)Marketing researchPsychology