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OpenAlex concept - C2776445246
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OpenAlex
C2776445246
Smeal faculty
Hans Baumgartner
- score 1.1
Charles C. Snow
- score 0.5
Brett Christenson
- score 0.5
Papers
Response Styles in Marketing Research: A Cross-National Investigation
(2001)
- cites 1231
Fit, Failure and the Hall of Fame
(1984)
- cites 803
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
(2008)
- cites 270
Speaking fast and slow: How speech rate of digital assistants affects likelihood to use
(2023)
- cites 15