SMEAL WIKI

Misresponse to Reversed and Negated Items in Surveys: A Review

Bert Weijters, Hans Baumgartner
Year2012
VenueJournal of Marketing Research
Typereview
Citations387
DOI10.1509/jmr.11.0368
OpenAlexW2171288877

Topics

Customer Service Quality and LoyaltyAcquiescenceConstruct (python library)Reliability (semiconductor)PsychologyScale (ratio)