SMEAL WIKI

The biasing effect of common method variance: some clarifications

Hans Baumgartner, Bert Weijters, Rik Pieters
Year2021
VenueJournal of the Academy of Marketing Science
Typearticle
Citations270
DOI10.1007/s11747-020-00766-8
OpenAlexW3119013004

Topics

Customer Service Quality and LoyaltyTraitVariance (accounting)Common-method varianceGeneralityEconometrics