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Socially Desirable Response Tendencies in Survey Research

Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner
Year2010
VenueJournal of Marketing Research
Typearticle
Citations430
DOI10.1509/jmkr.47.2.199
OpenAlexW2050709690

Topics

Consumer Behavior in Brand Consumption and IdentificationGeneralizability theoryConceptualizationNomological networkContext (archaeology)Construct (python library)