SMEAL WIKI

State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

Richard P. Bagozzi, Hans Baumgartner, Youjae Yi
Year1992
VenueJournal of Consumer Research
Typearticle
Citations439
DOI10.1086/209277
OpenAlexW2091718569

Topics

Behavioral Health and InterventionsTheory of reasoned actionAction (physics)Context (archaeology)Orientation (vector space)Social psychology