SMEAL WIKI

A means-end chain approach to consumer goal structures

Rik Pieters, Hans Baumgartner, Doug K. Allen
Year1995
VenueInternational Journal of Research in Marketing
Typearticle
Citations501
DOI10.1016/0167-8116(95)00023-u
OpenAlexW1980187546

Topics

Cognitive and psychological constructs researchConceptualizationPerspective (graphical)Action (physics)Computer scienceValue (mathematics)