SMEAL WIKI

Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level

J.B.E.M. Steenkamp, Hans Baumgartner
Year1995
VenueInternational Journal of Research in Marketing
Typearticle
Citations243
DOI10.1016/0167-8116(93)e0035-8
OpenAlexW1963819395

Topics

Cultural Differences and ValuesNomological networkScale (ratio)Measure (data warehouse)Construct (python library)Variety (cybernetics)