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On the use of structural equation models for marketing modeling

Jan-Benedict E.M. Steenkamp, Hans Baumgartner
Year2000
VenueInternational Journal of Research in Marketing
Typearticle
Citations446
DOI10.1016/s0167-8116(00)00016-1
OpenAlexW2171316372

Topics

Consumer Market Behavior and PricingStructural equation modelingMarketingComputer scienceEconometricsBusiness