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Do logo redesigns help or hurt your brand? The role of brand commitment

Michael F. Walsh, Karen Page Winterich, Vikas Mittal
Year2010
VenueJournal of Product & Brand Management
Typearticle
Citations17
DOI10.1108/10610421011033421
OpenAlexW2074942492

Topics

Consumer Behavior in Brand Consumption and IdentificationLogos Bible SoftwareLogo (programming language)AdvertisingBrand managementBusiness