Brand management

Field
Subfield
Domain
OpenAlex	C57375061

Smeal faculty

• Arvind Rangaswamy - score 0.8
• Karen Page Winterich - score 0.6

Papers

• Brand equity and the extendibility of brand names (1993) - cites 362
• Do logo redesigns help or hurt your brand? The role of brand commitment (2010) - cites 17