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Impact of Online Word of Mouth on Channel Disintermediation for Information Goods

Ho Cheung Brian Lee, Xinxin Li
Year2018
VenueJournal of Management Information Systems
Typearticle
Citations21
DOI10.1080/07421222.2018.1481671
OpenAlexW2898268895

Topics

Innovation Diffusion and ForecastingDisintermediationWord of mouthAdvertisingProduct (mathematics)Quality (philosophy)