Word of mouth

Field
Subfield
Domain
OpenAlex	C137913393

Smeal faculty

• Brian Lee - score 0.8
• Gary L. Lilien - score 0.8
• Chenhui Guo - score 0.7
• Wael Jabr - score 0.6
• Stefan Wuyts - score 0.5

Papers

• A multi-stage model of word-of-mouth influence through viral marketing (2008) - cites 896
• The Connected Customer : The Changing Nature of Consumer and Business Markets (2010) - cites 87
• Product Comparison Networks for Competitive Analysis of Online Word-of-Mouth (2013) - cites 71
• Impact of Online Word of Mouth on Channel Disintermediation for Information Goods (2018) - cites 21
• Dynamics of the Market for Information: An Analysis of the Online Word-of-Mouth (2013) - cites 0