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Word of mouth
OpenAlex concept - C137913393
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OpenAlex
C137913393
Smeal faculty
Brian Lee
- score 0.8
Gary L. Lilien
- score 0.8
Chenhui Guo
- score 0.7
Wael Jabr
- score 0.6
Stefan Wuyts
- score 0.5
Papers
A multi-stage model of word-of-mouth influence through viral marketing
(2008)
- cites 896
The Connected Customer : The Changing Nature of Consumer and Business Markets
(2010)
- cites 87
Product Comparison Networks for Competitive Analysis of Online Word-of-Mouth
(2013)
- cites 71
Impact of Online Word of Mouth on Channel Disintermediation for Information Goods
(2018)
- cites 21
Dynamics of the Market for Information: An Analysis of the Online Word-of-Mouth
(2013)
- cites 0