SMEAL WIKI

The Connected Customer : The Changing Nature of Consumer and Business Markets

Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, Rik Pieters
Year2010
Venue
Typebook
Citations87
DOI(no DOI)
OpenAlexW1524342674

Topics

Customer Service Quality and LoyaltyViral marketingProfitability indexMarketingWord of mouthBusiness