Viral marketing

Field
Subfield
Domain
OpenAlex	C187008535

Smeal faculty

• Gary L. Lilien - score 0.9
• Stefan Wuyts - score 0.7

Papers

• A multi-stage model of word-of-mouth influence through viral marketing (2008) - cites 896
• The Connected Customer : The Changing Nature of Consumer and Business Markets (2010) - cites 87