Innovation Diffusion and Forecasting

Field	Decision Sciences
Subfield	Management Science and Operations Research
Domain	Social Sciences
OpenAlex	T12659

Smeal faculty

• Gary L. Lilien - score 7.0
• Arvind Rangaswamy - score 2.0
• Sergey Naumov - score 2.0
• Jennifer Chang Coupland - score 1.0
• Brian Lee - score 1.0

Papers

• <i>Medical Innovation</i> Revisited: Social Contagion versus Marketing Effort (2001) - cites 640
• The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products (1990) - cites 408
• Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models (1997) - cites 213
• Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment (1981) - cites 186
• New Industrial Product Performance: The Effects of Market Characteristics and Strategy* (1985) - cites 180
• The Emergence of Dominant Designs (2006) - cites 153
• A Market Entry Timing Model for New Technologies (1986) - cites 148
• The Emergence of Dominant Designs (2006) - cites 79
• An Integrated Model-Based Approach for Sales Force Structuring (1990) - cites 72
• Impact of Online Word of Mouth on Channel Disintermediation for Information Goods (2018) - cites 21
• <i>Driving the Future</i> : A Management Flight Simulator of the US Automobile Market (2017) - cites 19
• Network analyses of brand switching behavior (1996) - cites 10
• Case study of the competitive behavior of companies in response to disruptive technologies in the dynamic environment of changing user needs (2013) - cites 2