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The Emergence of Dominant Designs
Raji Srinivasan,
Gary L. Lilien
,
Arvind Rangaswamy
Year
2006
Venue
Journal of Marketing
Type
article
Citations
79
DOI
10.1509/jmkg.70.2.001
OpenAlex
W2095616264
Topics
Innovation Diffusion and Forecasting
New product development
Economic rent
Product (mathematics)
Population
Product design