SMEAL WIKI

An Integrated Model-Based Approach for Sales Force Structuring

Arvind Rangaswamy, Prabhakant Sinha, Andris A. Zoltners
Year1990
VenueMarketing Science
Typearticle
Citations72
DOI10.1287/mksc.9.4.279
OpenAlexW2077377611

Topics

Innovation Diffusion and ForecastingStructuringSales forceKey (lock)ImplementationComputer science