SMEAL WIKI

Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment

Gary L. Lilien, Ambar G. Rao, Shlomo Kalish
Year1981
VenueManagement Science
Typearticle
Citations186
DOI10.1287/mnsc.27.5.493
OpenAlexW2022158631

Topics

Innovation Diffusion and ForecastingEstimationBayesian probabilityPrior probabilityEconometricsComputer science