SMEAL WIKI

New Industrial Product Performance: The Effects of Market Characteristics and Strategy*

Eunsang Yoon, Gary L. Lilien
Year1985
VenueJournal of Product Innovation Management
Typearticle
Citations180
DOI10.1111/1540-5885.230134
OpenAlexW2083330734

Topics

Innovation Diffusion and ForecastingsortProduct (mathematics)MarketingProcess (computing)Industrial organization