SMEAL WIKI

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Karen Page Winterich, Manish Gangwar, Rajdeep Grewal
Year2018
VenueJournal of Marketing
Typearticle
Citations159
DOI10.1509/jm.16.0169
OpenAlexW2797746884

Topics

Consumer Behavior in Brand Consumption and IdentificationMediationTrustworthinessAdvertisingPerceptionSource credibility