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Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

Saerom Lee, Hans Baumgartner, Karen Page Winterich
Year2018
VenueJournal of Consumer Psychology
Typearticle
Citations54
DOI10.1002/jcpy.1028
OpenAlexW2792757553

Topics

Psychology of Moral and Emotional JudgmentPrestigeConsumption (sociology)Value (mathematics)PerceptionAdvertising