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Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries

Jennifer Chang Coupland
Year2005
VenueJournal of Consumer Research
Typearticle
Citations167
DOI10.1086/429604
OpenAlexW1979650873

Topics

Consumer Behavior in Brand Consumption and IdentificationAdvertisingEthnographyBusinessIdentity (music)Brand identity