SMEAL WIKI

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Karen Page Winterich, Gergana Y. Nenkov, Gabriel E. Gonzales
Year2019
VenueJournal of Marketing
Typearticle
Citations193
DOI10.1177/0022242919842167
OpenAlexW2942522019

Topics

Environmental Education and SustainabilitySalience (neuroscience)AdvertisingMarketingProduct (mathematics)Business