Keran Zhao

Department	Supply Chain & Information Systems
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/kkz5215
OpenAlex	A5020750294
Works (OpenAlex)	28
Citations	222
h-index	5
Match confidence	high

Top works

• Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv (2021) - Journal of the Association for Information Systems - cites: 94
• Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming (2022) - Information Systems Research - cites: 81
• Quasi-Zero Dimensional Halide Perovskite Derivates: Synthesis, Status, and Opportunity (2021) - Frontiers in Electronics - cites: 15
• Understanding Factors that Influence User Popularity in Live Streaming Platforms (2019) - SSRN Electronic Journal - cites: 13
• Engagement or entanglement? The dual impact of generative artificial intelligence in online knowledge exchange platforms (2025) - Information & Management - cites: 6
• Information Foraging in the Era of AI: Exploring the Effect of ChatGPT on Digital Q&A Platforms (2023) - SSRN Electronic Journal - cites: 3
• Understanding the Role of Video Quality and Emotion in Live Streaming Viewership (2021) - Journal of the Association for Information Systems - cites: 2
• <a rel="nofollow"><span>The Impact of Minority Representation among Social Media Influencers on User Engagement with Firms</span></a> (2024) - SSRN Electronic Journal - cites: 2
• Lost in the Crowd: How Group Size and Content Moderation Shape User Engagement in Live Streaming (2025) - Information Systems Research - cites: 2
• A Novel Method Enables General Pathologists to Create Web Dynamic Forms for Synoptic Tumor Reporting (2020) - Archives of Pathology & Laboratory Medicine - cites: 2
• Navigating Product Diversification in Live Streaming E-commerce: Evidence from Douyin Platform (2025) - Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences - cites: 1
• Understanding the Nature and Effects of Content Providers’ Switching Behaviors: Evidence from Online Live Streaming (2019) - SSRN Electronic Journal - cites: 1
• Balancing Safety, Engagement, and Compliance: Evaluating the Impact of NSFW Governance on AI-Generated Content (2025) - Journal of the Association for Information Systems - cites: 0
• Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms (2021) - SSRN Electronic Journal - cites: 0
• Asymmetric Fragmentation: How Subscription-Based Monetization Fractures Creator Communities (2025) - ScholarSpace (University of Hawaii at Manoa) - cites: 0
• Balancing Compliance, Creativity, and Engagement: Evaluating the Impact of NSFW Governance on User Behaviors for Gen AI Platforms (2025) - SSRN Electronic Journal - cites: 0
• Walk the Talk: The Interplay Between Corporate Leadership and Social Media Representation (2023) - SSRN Electronic Journal - cites: 0
• Beyond Barriers: Generative Artificial Intelligence as a Catalyst for Female Engagement in Tech Communities (2025) - SSRN Electronic Journal - cites: 0
• Modeling Co-Engagement Patterns in Brand Information Networks (2022) - - cites: 0
• Distilling Brand Alliance Opportunities from Information Networks (2024) - SSRN Electronic Journal - cites: 0
• The Impact of Minority Influencers: Exploring Consumer Reactions to Social Media Content (2025) - Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences - cites: 0
• Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication (2021) - Journal of the Association for Information Systems - cites: 0
• Tokenizing Brand Marketing in the Fashion Industry: The Signaling Effects of Branded Non-Fungible Tokens on Consumer Engagement in Social Media (2024) - SSRN Electronic Journal - cites: 0
• Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform (2018) - Journal of the Association for Information Systems - cites: 0
• Tokenizing the Online Profile: How Digital Asset Disclosure Sparks Social Connectivity in Online Social Networks (2025) - Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences - cites: 0

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