SMEAL WIKI

Distilling Brand Alliance Opportunities from Information Networks

Pankhuri Malhotra, Daniel M. Ringel, Keran Zhao, Yaxin Cui
Year2024
VenueSSRN Electronic Journal
Typearticle
Citations0
DOI10.2139/ssrn.4822029
OpenAlexW4396765343

Topics

Digital Marketing and Social MediaAllianceBusinessSocial mediaMarketingValue (mathematics)