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Tokenizing Brand Marketing in the Fashion Industry: The Signaling Effects of Branded Non-Fungible Tokens on Consumer Engagement in Social Media

Ramah Albalawi, Ecem Basak, Keran Zhao
Year2024
VenueSSRN Electronic Journal
Typepreprint
Citations0
DOI10.2139/ssrn.4921460
OpenAlexW4402469192

Topics

Digital Marketing and Social MediaBusinessAdvertisingMarketingSocial mediaSocial media marketing