SMEAL WIKI

Social media marketing

OpenAlex concept - C2985889538

Field
Subfield
Domain
OpenAlex	C2985889538

Smeal faculty

Keran Zhao - score 0.5

Papers

Tokenizing Brand Marketing in the Fashion Industry: The Signaling Effects of Branded Non-Fungible Tokens on Consumer Engagement in Social Media (2024) - cites 0