SMEAL WIKI

Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming

Keran Zhao, Yingda Lu, Yuheng Hu, Yili Hong
Year2022
VenueInformation Systems Research
Typearticle
Citations81
DOI10.1287/isre.2022.1160
OpenAlexW4292615596

Topics

Digital Marketing and Social MediaSpillover effectBoosting (machine learning)Competition (biology)VisibilityComputer science