SMEAL WIKI

The Impact of Minority Influencers: Exploring Consumer Reactions to Social Media Content

Amy Pei, Keran Zhao, Pankhuri Malhotra
Year2025
VenueProceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences
Typearticle
Citations0
DOI10.24251/hicss.2025.339
OpenAlexW4407208421

Topics

Digital Marketing and Social MediaInfluencer marketingSocial mediaComputer scienceContent (measure theory)Business