Influencer marketing

Field
Subfield
Domain
OpenAlex	C26011011

Smeal faculty

• Keran Zhao - score 0.9
• Wael Jabr - score 0.9

Papers

• Electoral Competition in the Age of Social Media: The Role of Social Media Influencers (2023) - cites 11
• The Impact of Minority Influencers: Exploring Consumer Reactions to Social Media Content (2025) - cites 0