SMEAL WIKI

Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv

Keran Zhao, Yuheng Hu, Yili Hong, J. Christopher Westland
Year2021
VenueJournal of the Association for Information Systems
Typearticle
Citations94
DOI10.17705/1jais.00689
OpenAlexW3183200484

Topics

Digital Marketing and Social MediaAffordancePopularityInteractivityOpenness to experienceSocial media