Ralph A. Oliva

Department	Marketing
Position	Emeritus
PSU profile	https://directory.smeal.psu.edu/rao8
OpenAlex	A5090956084
Works (OpenAlex)	42
Citations	181
h-index	6
Match confidence	high

Top works

• Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda (2013) - Marketing Letters - cites: 51
• The three key linkages: improving the connections between marketing and sales (2006) - Journal of Business and Industrial Marketing - cites: 44
• Harnessing an unpredictable tool (1997) - Marketing management - cites: 11
• Brainstorm your e-business (2000) - Marketing management - cites: 11
• Instant Messaging Comes of Age (2003) - Marketing management - cites: 7
• Playing the Search (2004) - Marketing management - cites: 7
• A High-level Overview: A Value Perspective on the Practice of Business-to-Business Marketing (2012) - Edward Elgar Publishing eBooks - cites: 6
• Nowhere to Hide (2001) - Marketing management - cites: 6
• Reach for the moon (2005) - Marketing management - cites: 4
• Painting with business marketers' "Web palette" (1998) - Marketing management - cites: 4
• The promise of XML (2001) - Marketing management - cites: 3
• Copyright Perils Can Lurk on the Business Web (1999) - Marketing management - cites: 3
• What Happened in January (1999) - Marketing management - cites: 3
• Discovering Price Discovery (2001) - Marketing management - cites: 3
• A high-level overview: a value-based perspective on the practice of business-to-business (B2B) marketing (2022) - Edward Elgar Publishing eBooks - cites: 3
• New views on Web strategy (2002) - Marketing management - cites: 2
• Personal programming : a complete owner's manual for TI programmable 58/59 (1977) - Medical Entomology and Zoology - cites: 2
• The B2E Connection (2002) - Marketing management - cites: 2
• Way Beyond Web Sites (2002) - Marketing management - cites: 2
• Time Will Tell (2003) - Marketing management - cites: 1
• Will Your Information Survive (2003) - Marketing management - cites: 1
• Charting the Online Journey (2002) - Marketing management - cites: 1
• The Theory of the Brand (2018) - Journal of Business-to-Business Marketing - cites: 1
• Match your web organization to your mission (1998) - Marketing management - cites: 1
• Can you leap across the E-business band gap? (1999) - Marketing management - cites: 1

Topics