SMEAL WIKI

A high-level overview: a value-based perspective on the practice of business-to-business (B2B) marketing

Ralph A. Oliva
Year2022
VenueEdward Elgar Publishing eBooks
Typebook-chapter
Citations3
DOI10.4337/9781800376878.00010
OpenAlexW4289767814

Topics

Business Strategy and InnovationValue (mathematics)MarketingBusiness practiceBusinessPerspective (graphical)