Business practice

Field
Subfield
Domain
OpenAlex	C2994232177

Smeal faculty

• Ralph A. Oliva - score 1.1

Papers

• A High-level Overview: A Value Perspective on the Practice of Business-to-Business Marketing (2012) - cites 6
• A high-level overview: a value-based perspective on the practice of business-to-business (B2B) marketing (2022) - cites 3