SMEAL WIKI

The three key linkages: improving the connections between marketing and sales

Ralph A. Oliva
Year2006
VenueJournal of Business and Industrial Marketing
Typearticle
Citations44
DOI10.1108/08858620610690155
OpenAlexW2016627782

Topics

Innovation and Knowledge ManagementLinkage (software)MarketingBusinessSales managementKey (lock)