SMEAL WIKI

The Theory of the Brand

Ralph A. Oliva
Year2018
VenueJournal of Business-to-Business Marketing
Typearticle
Citations1
DOI10.1080/1051712x.2018.1463662
OpenAlexW2801456430

Topics

Consumer Behavior in Brand Consumption and IdentificationAdvertisingSociologyMarketingAestheticsManagement