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The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege, Sonja Gensler, Lara Lobschat, Arvind Rangaswamy, Bernd Skiera
Year2010
VenueJournal of Service Research
Typearticle
Citations1395
DOI10.1177/1094670510375460
OpenAlexW2097357438

Topics

Digital Marketing and Social MediaBusinessKey (lock)Social mediaMarketingPhenomenon