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Performance implications of deploying marketing analytics

Frank Germann, Gary L. Lilien, Arvind Rangaswamy
Year2012
VenueInternational Journal of Research in Marketing
Typearticle
Citations199
DOI10.1016/j.ijresmar.2012.10.001
OpenAlexW2095933882

Topics

Big Data and Business IntelligenceSoftware deploymentAnalyticsBusinessMarketingBusiness analytics