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A Fuzzy Set Model of Search and Consideration with an Application to an Online Market

Jianan Wu, Arvind Rangaswamy
Year2003
VenueMarketing Science
Typearticle
Citations108
DOI10.1287/mksc.22.3.411.17738
OpenAlexW2033109021

Topics

Consumer Market Behavior and PricingComputer scienceOperationalizationSet (abstract data type)sortProcess (computing)