SMEAL WIKI

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy
Year2002
VenueJournal of Marketing
Typearticle
Citations625
DOI10.1509/jmkg.66.3.47.18508
OpenAlexW2023797284

Topics

Innovation and Knowledge ManagementOpportunismBusinessIndustrial organizationVendorMarketing